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Mercedes-Benz continues to lead the luxury car market – launches five Mercedes-AMG high-performance cars simultaneously, being the leader in Thai performance market

[Bangkok] Mercedes-Benz Thailand creates a new sensation to the luxury car industry in Thailand once again with the launches of five new high-performance sports cars under the Mercedes-AMG brand. Appeasing to lovers of speed and powerful luxury cars, the new lineup is led by Mercedes-AMG GT 53 4MATIC+ 4-Door Coupé and Mercedes-AMG GT 63 S 4MATIC+ 4-Door Coupé launched for the first time in Southeast Asia, along with the Mercedes-AMG G 63, and the locally-assembled models including Mercedes-AMG C 43 4MATIC, and Mercedes-AMG E 53 4MATIC+. The new luxury sports models are fully equipped with innovation and cutting-edge technology under a unique design package - ready to elevate customer’s driving experience to the next level. In addition to the products, various activities, such as the AMG Private Lounge - an exclusive community club for drivers of Mercedes-AMG cars - and the first AMG Driving Academy in Southeast Asia are also ready to roll out. Interested customers are more than welcome to contact any of 13 official Mercedes-AMG authorised dealers nationwide for more information.




Mr. Roland Folger, President and CEO of Mercedes-Benz (Thailand) Limitedbegan “Since its inception half a century ago, Mercedes-AMG has been recognized as one of the pioneers in both motorsport and manufacturing of innovative, class-leading sports vehicles. The brand so far is getting stronger with numerous expansions in product portfolio and the axiom of ‘Driving Performance’ remains unchanged as Mercedes-AMG is committed to deliver best-in-class automotive innovations and technologies to excite customers of ours who love to stay ahead of others. Our full attention to evolving needs of customers and our tactful brand building strategies have constantly boosted our sales recent years and our global delivery in 2018 was astonishingly reached a 6-digit figure.

“Today’s launch is a phenomenon in the history of Thai premium vehicle market as Mercedes-AMG is pleased to release as many as five new vehicles namely Mercedes-AMG GT 53 4MATIC+ 4-Door Coupé andMercedes-AMG GT 63 S 4MATIC+ 4-Door Coupé, Mercedes-AMG G 63,Mercedes-AMG C 43 4MATIC LOCAL PRODUCTION, and Mercedes-AMG E 53 4MATIC+ LOCAL PRODUCTION. Each of them has its own characteristics and unique features designed to answer all possible needs of today's owners. In addition to this outstanding launch, our parent company--Daimler AG--had confidently chose Thailand as a venue for Southeast Asian premiere of Mercedes-AMG GT 53 4MATIC+ 4-Door Coupé and Mercedes-AMG GT 63 S 4MATIC+ 4-Door Coupé.

“The release of our 4-door coupé Mercedes-AMG reaffirms production capabilities of our production facility and Mercedes-AMG product development center at Sindelfingen in Germany. Our 4-door coupés were made by our skilled and experienced engineers and we always retain the ‘One Man, One Engine’ production method. Each engine built into a Mercedes-AMG vehicle is manually assembled from scratch by only one certified engineer and the assigned specialist will put his/her signature on the metal plate attached on top of engine cover to certify his/her craftmanship and our unyielding production standards. By 2020, Daimler will invest about 1.5 billion Euros in the Mercedes-Benz plant Sindelfingen as part of the safeguarding of the future. The plant will be modernized comprehensively and put on a sustainable foundation. In addition, another 600 million Euros will be invested in research and development at the Sindelfingen location. This means our total investments in the location of about 2.1 billion Euros,” added Mr. Folger.

Mr. Frank Steinacher, Vice President of Sales and Marketing, Mercedes-Benz (Thailand) Limited, said “In addition to the launch of the Mercedes-AMG GT 53 4MATIC+ 4-Door Coupé and Mercedes-AMG GT 63 S 4MATIC+ 4-Door Coupé for the first time today, the company also unveils three highlight sports models which bagged excellent feedback from international markets. The new lineup is led by the Mercedes-AMG G 63,considered a leader among the off-road luxury cars enhanced with high performance engines, making it suitable for driving in all weather and road conditions. The launches also include two outstanding locally-produced four-door sports luxury cars – Mercedes-AMG C 43 4MATIC and Mercedes-AMG E 53 4MATIC+. The new cars have been modified in terms of appearance, performance, energy consumption rate and the AMG driving experience. Additional innovation includes the latest EQ Boost system, as well as the Mercedes me connect service equipped in both Mercedes-AMG GT 53 4MATIC+ 4-Door Coupé and the Mercedes-AMG E 53 4MATIC+.”

“Since the official introduction of Mercedes-AMG in Thailand in 2017, we have launched four new models including Mercedes-AMG GLC 43 4MATIC Coupé, Mercedes-AMG GLA 45 4MATIC, Mercedes-AMG GT R and Mercedes-AMG GT C Roadster. Our cars have received great feedback and trust from Thai customers. In 2018, we continued to penetrate the high-performance car market by offering six more sports luxury cars, namely Mercedes-AMG C 43 4MATIC Coupé LOCAL PRODUCTION, Mercedes-AMG GLC 43 4MATIC Coupé LOCAL PRODUCTION, Mercedes-AMG E 63 S 4MATIC+, Mercedes-AMG C 43 4MATIC Coupé (Facelift) LOCAL PRODUCTION, CLS 53 4MATIC+ and Mercedes-AMG GT S. These launches have reaped our growth to 309% compared to sales in 2017. This year, the company continues to offer customers with high-performance cars for daily use led by two models; the locally assembled Mercedes-AMG CLS 53 4MATIC+ and the imported Mercedes-AMG E 53 4MATIC+ Coupé, which have contributed to our 79% sales growth in the first quarter of 2019, compared to the same period last year.”

“The launch of five new sports luxury lineup today will not only create a new sensation for Mercedes-Benz Thailand, but it will also fulfill the portfolio of Mercedes-AMG cars in Thailand. At the moment, we have 18 models in our product offerings within full coverage of the 43, 45, 53, 63, 63 S and the Mercedes-AMG GT families. Moreover, the company is also preparing a surprise for every customer this year with a plan to introduce five more new models of Mercedes-AMG cars, both imported and locally produced. In addition to the products, customer-focused activities are part of the Mercedes-AMG experience. Therefore, we are rolling out various activities, such as the AMG Private Lounge - an exclusive community club for drivers of Mercedes-AMG cars whose members will receive access to special activities held both in Thailand and globally. In addition to this, we are launching the AMG Driving Academy for the very first time in Southeast Asia for speed lovers to get up-close and personal with the Mercedes-AMG cars under a close supervision of our driving experts. Customers interested in the new high-performance luxury lineups can contact any of 13 Mercedes-AMG authorised dealers nationwide for more information.”

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