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RADO launches the latest global campaign also officially introduce the first Brand Ambassador for Thailand

RADO, the Swiss watcthmaker known as The Master of Materials, famous for its innovative design and use of revolutionary materials to creale some of the word's most beautiful and durable watches, led by Mr. Sebastien Ischi, Head of Sales, Asla Pacific of Rado Swizeriand, together with Thipanat Lenbury, Country Manager of The Swatch Group Trading (Thalang) Lid, organize the Annuat Watch event 'RADO NOVELTIES 2020', introducing a new collection for 2020 under the concept 'Feel it' global campaign worldwide with a short definition that show the differentiation and present the strengths of RADO through three themes under the extraordinary exhibition. Moreover, there will also be a Mini Fashion Show to officially introduce Taew Natapohn Tameeruks as the first Brand Ambassador for Thailand. The avent was joined by numerous celebrities, watch Iovers, and leading fashionistas such as Jantamon Yaemphan, Jarospan Swastiwat Na Ayudhaya, Matunart Sosothikul, Prawpreya Chumsai Na Ayuthaya, Haruthai Chaiyan Na Ayudhya, Pannita Snidvongs na Ayudhaya, Panita Sornthaitheva, Paveenlak Limpichart and Darancharas Sukheviriya on Wednesday 5th February 2020 at The Glass House, Park Nai Lert.

The ceremony started with a welcome speech from Mr. Sebastien Ischi and talked atout the direction and the specialty of RADO for this year, which will highlight the 'Feel it' concept globally, which has reflect the RADO's character through its three themes - light, hard and age, which everyone will be able to touch all of these in every RADO's collection.

Later on, it was time to officially introduce Taew Natapohn Tameeruks as the first Thai Brand Ambassador, with a mini fashion show in an elegant look that will catch every eye along with the new RADO True Thinline Leaf collection, one of the 'TRUE THINLINE NATURE COLLECTION' decoding beauty from nature to time innovation with sliming design that break all design rules, while also integrating natural elements on this modern timepiece miraculously with the lush green on the body, and perforated leaf pattern on the dial that perfectly match with the 'Feel it' concept. This highlight timepiece was first debut by 6 young actors.

After that Taew Natapohn Tameeruks also talked about her valuable experience after working on an important project with a world-class brand like RADO that "I am very pleased and honored to be part of a world-class brand like RADO after a year ago I was a 'Friend of RADO' which was a great experience for me at that time. For this year, I am even more delightful as I have the greater opportunity to be "Brand Ambassador' for Thailand. Working with RADO, allowing me to learn a deep and interesting perspective on the meticulousness of creating each valuable RADO timepiece, which has a distinctive identity, has a long history, and being a master of innovation, creativity, technology, materials science, mechanical parts, and design for everyone to 'Feel it' with an attractive, worthiness, lightness, durable and classic timeless."


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