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Mitsubishi Motors Thailand Posts Strong First-Half 2019 ; Continues Growth Trajectory for the Year

Mitsubishi Motors (Thailand) Co. Ltd.has posted strong performance figures and continued to show growth in the first half of 2019, putting itself on course to meet yearly objectives. The automaker recorded a year-on-year (YoY) increase of 10.3 percent in total sales for the first six months, posting a sales volume of 45,343 units. In comparison, total industry volume (TIV) stood at 523,770 units, 7.1 percent increase YoY. Mitsubishi Motors Thailand’s performance earned a market share of 8.7 percent, higher than the same period in 2018.




“We have shown strong results and continue to grow. We owe our half-yearly success to the dedicated teams at Mitsubishi Motors Thailand, and an exceptional product line-up that appeals and caters to every segment of the market with leading-edge design, technology and performance. Other winning factors include the continued re-engineering of our network with enhanced customer focus, sound marketing strategies and aftersales initiatives and people development,” said Mr. Morikazu Chokki, President and CEO, Mitsubishi Motors (Thailand) Co., Ltd.

NEW MITSUBISHI TRITON pickup truck accounted for 40 percent of the automaker’s total volume while city cars of MITSUBISHI ATTRAGE and MITSUBISHI MIRAGE took 26 percent. Still finding its footing in the all-new segment, MITSUBISHI XPANDER commanded a respectable 19 percent of total sales. Meanwhile, and at 15 percent of total sales, MITSUBISHI PAJERO SPORT continues to appeal to discerning buyers looking for leading technology, performance, design and safety in a premium SUV.

In comparison, Mitsubishi Motors Thailand recorded total sales of 41,101 units in 2018, commanding a market share of 8.4 percent.

In addition to domestic sales, Mitsubishi Motors Thailand also grew its production volume, totaling 173,822 units (BU and KD) in the first half of 2019, representing a 2.6 percent YoY growth. Production volume for the same period last year totaled 169,433 units.

On exports, Mitsubishi Motors Thailand shipped 177,715 units (BU and KD), a 7.1 percent increase over the same period in 2018. At the end of July, the automaker celebrated the export of the four-millionth vehicle from its facility, a NEW MITSUBISHI TRITON, bound for Europe. The latest milestone underlines the importance of Thailand as an important – and biggest – hub in Mitsubishi Motors Corporation’s regional and global operations.

Moving into the second half of 2019, Mitsubishi Motors Thailand will continue to focus on areas that have contributed to its success. This includes strengthening its product line-up to cater to different market demands, such as the recent launch of NEW MITSUBISHI TRITON Low Rider and NEW MITSUBISHI PAJERO SPORT. More products will come on stream later in the year.

Mitsubishi Motors Thailand will also continue to focus on re-engineering its network including dealer network expansion. In the pipeline for the year are plans to incorporate the company’s new corporate identity (CI) and design in more than 65 outlets. The target is to upgrade all 240 outlets by FY2021. In addition to a new CI, Advanced Dealer Operation Standard will continue to be implemented across the board to enhance customer service and satisfaction.

The customer satisfaction enhancement also integrates MitsubishiEducation Academy. Located in Pathumthani, Mitsubishi Education Academy serves staff from dealer network nationwide and enables them to continually heighten customer service to new levels.

On drivers’ end, they will continue to enjoy the aftersales slogan of ‘We Take Care, You Just Drive’ (Rao Doo Lare, Khun Khae Kab). The customers are offered with Genuine Service, Genuine Parts, Genuine Technicians, Genuine Performance and Genuine Network and Accessibility. Mitsubishi car owners also have access to the ‘M-Drive’ mobile application, developed to help drivers take care of their vehicles via a fast, accurate and connected platform. It features real-time updates on vehicle status and information on smart-phones running on Google Android and Apple iOS.

All these are in line with Mitsubishi Motors’ global brand strategy ‘Drive your Ambition’, that calls for vehicles and services that challenge frontiers, inspiring and motivating customers to keep on exploring life’s possibilities.

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